Here at GUAP, we are always trying to find new ways to celebrate and acknowledge all sorts of talents and creativity.

So the fashion team has created a whole new segment call 'BRANDS ON THE BLOCK', dedicated to showcasing upcoming, established and different designers or brands.

It's not everyday t-shirt brands!

So to start off this segment, I had the privilege to have a sit-down talk with the amazing 'Joshua Igbedion' the brains and the designer behind the brand Simplicity Unlimited.

To give you a better understanding of the processes I asked Joshua a couple of questions which will give you a deeper insight into the process of creating 'Simplicity Unlimited'

#SIMPLICITYISKEY

1. How would you describe your brand?

Joshua: It simply represents 'simplicity', everyday clothing. Very simple yet very effective!

2. What is the inspiration behind your brand?

Joshua: Starting a blog years ago, I was able to know what people like and build an audience out of it. Seeing other clothing lines and basically seeing how simple it is I decided to create my own.

I knew what people liked and I knew my clothing brand will be different.

3. What advice would you give people who want to start their own line?

Joshua: When starting a clothing line you need to ask yourself a major question. Would I wear or even use my money to buy this? This is a very important question, because why would you sell something that you will not wear yourself or use your coins to buy.

Have a specific target market at the beginning, so you can attract the right people. However, as you expand and gain more ground, you can expand the target audience by creating more!
Don't be a basic t-shirt brand, that creates a logo and slaps it on a couple of t-shirts and calls it a day. Create something different, something unique but still simple!
Consistency is key! Always stay active so you don't lose the audience you've already established.
Make social media your best friend. Everyone uses Twitter, Instagram and Snapchat make sure you utilise all of these platforms.

4. What should we expect next from Simplicity Unlimited?

Joshua: Expect bigger and better thing in 2018. Demin jacket, biker jackets, a whole line just specifically for women and most importantly 2018 summer collection!

5. How do we find you?

Twitter: https://twitter.com/simplicityukclo

Joshua's Twitter: https://twitter.com/byigbedion

Instagram: https://www.instagram.com/simplicityunlimited/

Website : https://www.simplicityunlimited.co.uk

We were fortunate to receive a special discount code for our readers, which gives you 20% off the whole website!

Use the code: 'GUAP20' and if you take any pictures please remember to tag us!

Until next time

Peace and Love

Abiola x

[@Abiolaxox] Brands On the Block Episode 1 …