NewFade is a male grooming service that provides luxury yet affordable solutions for male hair loss.

NewFade is a male grooming service that provides luxury yet affordable solutions for male hair loss. Founded by medical professionals, the founders established NewFade using their expert knowledge to create bespoke hair replacement units with style.

NewFade was founded when Dr. Joel Akwenuke, CEO and Co-Founder, began to lose his hair in his early 20’s. Having looked into a variety of unsuccessful hair loss solutions, including pills and hair transplant surgery it became clear that he needed a solution that could provide instant results, that ensured no health complications and could also be easily maintained.

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After eventually discovering hair units, he was unable to find somewhere that could provide stylish, quality hair units or a service that catered to his busy lifestyle. Akwenuke realised that if this was a problem he was facing, it was also being faced by other black men just like him throughout the UK. As a qualified medical professional, he realised it was a problem he was in a perfect position to safely and effectively solve so enlisted his friends Moses and Cyril, a doctor and pharmacist respectively, and thus NewFade was born.

The company’s hair replacement solutions were initially designed exclusively for black men, to solve not just the founder's personal needs but also the needs of their peers. Currently, NewFade offers three main unit types: ultra-minimal; minimal; and a luxe unit, which can be styled into a variety of finishes such as Afro Twist, Classic High Top, and London Wavey. However, NewFade can also provide bespoke units for other ethnicities and hair types and looks to continue expanding their flourishing clientele.

NewFade’s mission is simple: to provide men facing hair loss with instant results that focus on a style.

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NEWFADE IS THE REVOLUTIONARY MALE GROOMING…