Beats 360 launches with an idea that’s more interesting than most headphone releases bother with. Instead of picking one look and sticking with it, the ear cushions swap out entirely, letting the same £299.95 headphone change colour combinations depending on what you’re doing or wearing that day. The campaign film makes the point literally: Kendall Jenner surrounded by different versions of herself, each one styled in a different cushion colourway, building to the line “one headphone, every version of you.”
It’s a smart concept on paper. Headphones are usually the least expressive part of anyone’s outfit, one colour, bought once, worn until they break. Turning that into something you can actually restyle, for £9.95 a cushion kit during the introductory period, is a genuinely different approach to how a tech brand thinks about repeat purchases and personal style at once.
Beats 360 is available now in the UK for £299.95, with cushion kits from £9.95 during the introductory period. Order here.
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