Welcome to the NEW ERA of GUAP
A new model for Cultural Journalism
Today is a big day for us.
10 years ago we started GUAP with one idea. Find the stories that weren’t being told. Platform the talent the world hadn’t caught up with yet. Tell it properly. That was it. That was the whole thing. Today we go back to that.
We are bringing back true journalism in culture.
Everyone is chasing clicks, algorithms and the fastest take. We are going the opposite direction. GUAP is becoming the home for real cultural storytelling - long-form, honest and rooted in the communities and creative worlds we cover. Writers and video creators who have something genuinely worth saying, covering the people, the communities and the moments that deserve more than thirty seconds
The New Era
We are proud to announce that GUAP now officially lives on Substack and with this we are introducing a subscription tier that not only pays contributors but gives our subscribers access to exclusive weekly free and paid opportunities, monthly free events, and keeps independent journalism alive.
Here’s what you get as a subscriber:
The GUAP Daily - one new article every weekday straight to your inbox. Emerging writers, creators and storytellers covering music, film, fashion, sport, art and culture. Discovery-led, honest and told properly.
The Sunday opportunities newsletter (Curated by The Isle Of CC) - every Sunday before the week begins a curated newsletter with jobs, commissions, casting calls and industry openings lands directly in your inbox. Exclusive to members.
Free monthly online events (Curated by OURPPLS) - masterclasses, live interviews, feedback sessions and community gatherings every month.
Partner perks - discount codes & offers from our long list of cultural partners exclusive to our members.
How it works
Become a paid subscriber for only £6 a month and get full access to everything - all five daily articles, the Sunday opportunities newsletter and free monthly events.
Your subscription also directly funds the writers and creators behind the journalism, giving emerging storytellers a real platform to grow and thrive. Every piece is co-authored with the contributor and cross-promoted across our channels so when you follow and engage with their work you are helping build their platform too. This is journalism that gives back to the people making it.
We have spent 10 years finding the stories the world hadn’t caught up with yet. This is us making sure those stories have a home for the next 10.
GUAP
If you are interested in becoming a GUAP contributor and telling stories that matter to the culture we want to hear from you. We commission emerging writers, journalists and video creators every month to cover the people, communities and moments our audience needs to discover. Your subject. Your voice. No brief.
For more information/submit a story - click here.






